Having followed the marketing transition over the years, I have learned one thing that is always the same: when it comes to email marketing, no other tool beats it in forming lasting relationships with customers. Even as the pop-up of social media and other digital channels has transformed how we reach our target audience, email […]
If done right, PPC can be a good source of traffic, lead generation, and sales. However, it is also one way to make that costly mistake when you are not fully versed in PPC management. In the past few years, I have seen businesses waste their dollars on lousy campaigns for some common reasons that […]
As much as AI has revolutionized fields like speech recognition and music production, there remains that particular element that machines haven’t managed to capture, something I realized after reading deeper into this story. Just recently, I read some of the work from one Missouri researcher, who revealed the lack of mimicry of artificial intelligence in […]
One of the most significant challenges today for all businesses involves how to manage data effectively. Whether gathering relevant market data, competitor analysis, or just sorting out the enormous amount of information one produces daily, it is like trying to roll boulders up a steep hill. Having been at the helm of affairs in such […]
As any Amazon seller will know, getting your products in front of the right audience is critical for success. Still, with millions of competing sellers within their marketplace, all you could do was list your products-they had to be optimized effectively. And that is where Amazon SEO services come into play. In my experience, advanced […]
The digital pace of today has picked up horribly. In such a scenario, the marketing teams have started turning more towards virtual assistants for workload management and easing tasks. Marketing virtual assistants easily handle tasks such as social media management, content creation, or even complex marketing automation. But the question now would be how to […]