Video Creation Services for Your Marketing Campaign
7 Reasons Why It’s a Must!
Undoubtedly, one of the most recent additions to your promotion toolkit is video marketing. You might still be hesitant. Is it worthwhile to think about using videos to market your company? Do you possess sufficient funding to produce and employ video content in your marketing?
It’s worth it is the straightforward response. Video is one of the most versatile and successful digital marketing tools, not just because everyone is doing it. These are the top 7 reasons to start using video marketing today.
1. Sales and Conversions are Boosted by Video
Priorities come first. You can earn a significant income from videos. The number of conversions on your landing page can go up by 80% by including a product video. Additionally, the Treepodia team has ensured that video functions properly regardless of the category in which it is deployed.
Video creation services can also result in sales immediately. According to studies, 74% of users who watched an explainer video about a product or service went on to purchase it. So you’d better work on your exciting product videos immediately!
The effectiveness of video creation services is not surprising when you think about it. After all, our primary sense is vision. Our brain receives the majority of information visually. Imagine what moving pictures can do for your business if still images can already significantly increase engagement.
2. Good Video Content Increases ROI
83% of businesses claim that video creation services offer a good return on investment, which should excite you even more. Although not yet the most straightforward or affordable task, making videos pays off immensely. Additionally, online video editing programs are getting better and cheaper. And you can already create some pretty good videos on your smartphone.
Another encouraging development is that your videos don’t need to be flawless. The content is what counts! According to the most recent research, video creation services that don’t sufficiently explain the product or service turn off users the most. Poor design and subpar construction didn’t matter nearly as much. So it’s accurate to say that video is similar to pizza because it’s still pretty good when it’s terrible.
3. Video Increases Trust
Conversions and sales are built on a foundation of trust. But establishing trust should be a stand-alone objective. The foundation of content marketing is building long-lasting relationships and trust. Stop selling and invite people to you by giving them informative and engaging content. Mark Schaefer, the Executive Director of Schaefer Marketing Solutions, put it better than I ever could:
The new era requires that you pay attention to ignition rather than just content, trust rather than just traffic, and the elite members of your audience who are sharing and promoting your content.
Video creation services accomplish everything. We are likely to be engaged by and moved by video content. And when it comes to the elite audience, YouTubers are now the most effective social media influencers for brand promotion. Therefore, you must take video seriously if you are serious about content marketing.
Additionally, promotional videos can help build trust. Due to their concerns about fraud and cheating, some consumers are still hesitant to purchase goods and services online. However, compelling marketing videos naturally talk about your products. Because it gives an impression of an individualized approach, 57 percent of consumers say that watching videos increased their confidence in making online purchases.
4. Google Is a Video Lover
You can lengthen visitors’ time on your website by adding videos. More prolonged exposure increases credibility and informs search engines that the content on your site is solid. A video embedded on your website increases your chance of appearing first on Google by 53 times, according to Moovly. The impact of videos on your search engine ranking has increased dramatically since Google acquired YouTube.
Make sure to SEO-optimize your YouTube videos. Make your titles and descriptions intriguing—link to your company’s website, goods, and services. Give potential customers instructions on how to proceed. And to further inspire action, investigate the world of interactive videos.
In addition, since Google owns YouTube, they enjoy placing their website at the top of search results for various keywords. While we have a good chance of ranking above most websites in the search results, a YouTube carousel currently holds the top three spots, which we recently discovered while working on our MasterClass review. In other words, we won’t appear above the fold unless we’re prepared to produce a video.
5. The Appeal of Video to Mobile Users
Mobile and video are inseparable. On their mobile devices, 90% of consumers watch videos. Views of mobile videos have increased by more than 233 percent since Q3 of 2013. According to YouTube, the annual growth in mobile video consumption is 100%. Because more people are using smartphones and because people like to watch videos on the go, your video audience is only expanding.
According to Google, smartphone users are 1.4 times more likely than desktop viewers and twice as likely as TV viewers to feel a personal connection to brands that display video content or advertisements on their devices.
Brands must consider consumers’ individual smartphone experiences in light of the growth of mobile video. Give them more options, for instance, regarding the videos they can watch.
6. Video Marketing Can Clearly Describe Anything
Are you introducing a brand-new good or service? Make a video to demonstrate its operation. Users claim to have watched an explainer video 98 percent of the time to learn more about a good or service. Because of this, 45% of companies that use video marketing claimed to have an explainer video on their homepage. Eighty-three percent of those companies claimed that their homepage explainer video was successful.
Trying to convey a challenging idea? Produce animated movies. Concepts can come to life through animation in a way that text or live video cannot. Additionally, monotonous talking heads are no longer sufficient to cut through the noise. Animation videos are the ideal fusion of fun, nostalgia, and simplicity. And they function.
Use a process that will help you achieve your goals. To make your video content stand out from the competition, follow these 20 pre-production steps. Check out the vital advice and illustrations of best practices for producing a product demo video.
7. Videos Can Pique Anyone’s Interest
Video creation services with content are a fantastic learning tool and straightforward to watch. The pace of modern life makes it impossible to read in-depth service or lengthy product descriptions. Today’s consumer wants to protect the product in use. One of the most significant factors encouraging the use of video in content marketing is video preference.
A large target audience can be attracted by video marketing, and it is effective on several levels—even for the laziest. Make sure to address the potential customer’s ears and eyes. Your competitive advantage gains two times the strength!
Video creation services are becoming more common and accessible. The adoption of video is increasing, partly due to technological advancements but also because it is widely disseminated. It takes imagination and an understanding of human psychology to create compelling marketing videos for your company. These elements combined allow for producing genuine advertising miracles at a low cost.
In a matter of days, creative, emotionally charged video creation services can go viral online and receive millions of views. Only the creative survive, and this is the whole point of video marketing!
Businesses can speak to their target audience with the help of marketing videos made by Vgrow Solutions. Our video marketing services assistant has years of experience in the video creation industry and can offer small and mid-sized businesses high-quality, reasonably priced, and dependable video creation services.