Discover the Key Steps for Effective Email Marketing
When you look at the recent marketing trends, platforms like TikTok and cutting-edge strategies like micro-influencer collaborations and AI-generated ad campaigns dominate the scene. However, one classic marketing method continues to shine: email marketing.
Today, email marketing provides a stable and highly profitable foundation that businesses and email marketing services can rely on.
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Email Marketing’s Impressive ROI
The latest statistics reveal an impressive return on investment (ROI) for email marketing, with an average of $44 earned for every dollar spent. It extends to the long-term value of repeat customers, which is eight times higher than that of first-time visitors. Drawing people back to your website, social media channels, and content is essential, and businesses and email marketing services aim to excel at it.
The Important Steps in Email Marketing
Building your email list is not easy, and we will break down the steps for you.
I. Building and Nurturing An Email List
The basis of successful email marketing lies in building and nurturing your email list. To achieve this, businesses and email marketing services create a compelling and valuable piece of content, often called a lead magnet, lead generator, or freebie. Your lead magnet should align with your paid offerings and cater to the specific needs of your target audience. The choice of lead magnet can make or break your list-building efforts.
Building an email list is the crucial step in successful email marketing. One common mistake to avoid is buying email lists. The people on these lists never consented to hear from you. Consequently, they are unlikely to open or read your emails. When many recipients label your emails as spam, email providers like Gmail may start filtering all your emails into the spam folder.
II. The Art of Crafting an Irresistible Lead Magnet
A lead magnet should deliver a promise of value to the customer. For instance, a lead magnet titled “Five Things to Know When Training a New Puppy” lacks the appeal of “Train Your Puppy in Two Weeks: A Step-by-Step Plan.” The latter implies a specific result, making it more enticing.
Furthermore, your lead magnet should align with your paid offerings. Additionally, it’s vital to consider the overlap between your lead magnet and what your audience truly desires. If a business or an email marketing company neglects this, it can significantly impact the opt-in rates.
III. Promoting Your Lead Magnet Effectively
The next crucial step for businesses and email marketing services is effectively promoting the lead magnet. Both free and paid traffic strategies can be used to achieve this. There are two primary ways to do this. First, create a dedicated landing page solely focused on your freebie. This page should feature a compelling title, a brief description, and a simple form asking for the visitor’s first name and email address.
To further enhance your conversion rates, consider implementing an exit-intent pop-up site-wide. This pop-up appears when a visitor is about to leave your website, offering one last opportunity to opt in, which can increase opt-in rates by 10 to 15 percent.
IV. Harnessing the Power of Social Media and Paid Advertising
The next step is driving web traffic to your dedicated landing page through social media. If you have a solid social media presence with a substantial following, make regular posts about your lead magnet and provide direct links to the opt-in page.
Businesses and professional email marketing services have found better results after running paid ads on major platforms like Facebook, Instagram, Pinterest, and TikTok. Whether people opt in through organic posts or paid ads, the process remains the same: they provide their email address, and your chosen email provider, MailChimp, Drip, or ConvertKit, automatically delivers the freebie to your new subscribers in real-time.
How Did Airbnb Investing Coach Create a Successful Lead Magnet?
An example is the experience of a luxury Airbnb investing coach, Rachel Gaines Brew, who initially created a lead magnet based on the “top mistakes” in her industry. However, this approach didn’t resonate with her audience’s specific needs. Rachel realized that her lead magnet needed to address her audience’s question: “Where should I invest?” She revamped her lead magnet to provide data on the top 75 profitable cities tailored to her audience’s interests.
The effort put into the extra research proved to be well worth it. While the journey started with just one dollar in June 2021, the net revenue soared to an impressive $546, surpassing half a million dollars within the first year and a half of business. This outstanding success was attributed to the creation of a lead magnet that resonated with the audience’s needs.
Email marketing remains a timeless and highly effective tool in the marketer’s arsenal, even in today’s rapidly evolving market. By building your email list ethically, crafting an irresistible lead magnet, and promoting it effectively, businesses and email marketing services can harness the full potential of email marketing to drive growth and revenue for your business.
If you’re seeking email marketing services to effectively manage your email campaigns, look no further than WOW. With their expertise and dedication, WOW email marketing services can help you create compelling email content and optimize your email strategy for maximum impact. WOW’s team of experts is committed to delivering outstanding results. Email marketing outsourcing can help you achieve your marketing goals. Contact WOW today and elevate your email marketing game to a new level.
This blog is inspired by the video, ‘Email Marketing Secrets For 2023 – EXPERT Tips for Beginners’ by Wes McDowell.